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What we're actually seeing is Google becoming much better at understanding which websites are genuinely helpful and which ones are simply trying to rank. And honestly, I think that's a good thing.

One of the most common things I hear from business owners is that they aren't sure whether they really need a website anymore because they already have Facebook, Instagram or TikTok. It's an understandable question to ask, particularly when social media has become such a powerful tool for reaching potential customers and generating visibility for a business.

If there's one thing I hear from business owners almost every week, it's some variation of the same frustration: "We're posting all the time, but we're not getting anything from it."